A BEGINNER'S PROGRAM
Someone told you that starting an
e-commerce business would be as simple as choosing products and posting them on social media.
I'm here to let you know that they lied.
Building a scalable e-commerce business is so much more than just getting a business license and selecting products. It's more than just creating content and posting on social media. It's a business. And real businesses require real work.
That's why I created E-commerce Elementary for boutique owners and e-commerce brands who want to establish proper business foundations and understand how to drive consistent sales in their business.
You deserve the business of your dreams.
All you need is a good understanding of online selling, a strong foundation and a plan.
I know you want bigger and better things for yourself.
You want to list products and sell them fast!
You want authentic engagement and visibility to attract your ideal customers.
You want consistent traffic and sales on your Shopify store. Heck, you want a Shopify store that's actually set up properly to receive sales.
You want to turn your weekly salary into daily sales.
And I want you to have all the things. But, you're going to have to work for it.
You're just winging it right now, but it's time to start taking strategic action.
Your golden tickets to successfully building an e-commerce business with the revenue you want are:
A solid brand foundation
Every action you take and every decision you make in business should be purposeful. By starting your business on a solid foundation, you can guarantee that every result that your get is tied to your overall
brand vision.
Real Content Strategy
The content you share across various marketing channels has the capability to attract and audience and create a barrier of trust between your brand and potential shoppers. So, each piece of content should be created intentionally and objectively.
Marketing & Sales Funnels
You have control over every single touch point a person has with your brand. Take special care to ensure that every platform that they land on, every piece of content that they see and every message that they read is tied to the result that you want.
Trust me
THE PRODUCTS
01.
You're probably wondering why people aren't buying your products. Or maybe you're even wondering what to buy in the first place. And you're likely thinking about pricing... Is it too low? Is it too high?
And you probably are wondering how much to spend on inventory and also how much to buy.
All of these questions are answered in E-commerce Elementary.
I get it...
THE SOCIAL MEDIA
You're on Instagram all day like it's your job, but still have no idea what type of content to post which means you won't be able to drive the sales you want.
You're posting on social media, but the only engagement you're getting is comments from your cousins and aunties cheering you on for your "little business".
02.
THE STRATEGY
Your plan is to launch the business in 30 days or launch the next collection in two weeks. But, let's be real... You don't actually have a plan. You just have intentions. You likely don't even understand what it means to create a strategy
03.
I'm so glad I completed the course because I learned SO much. The program taught me so many aspects of business that sets a solid, firm foundation including: market research, the buyer's journey, e-mail marketing and so much more! I was able to have a successful launch and I know it was because of what I was taught in this program. The information you receive from the courses to the weekly calls is priceless and that you have life-time access to the information, it doesn't get better than that!
Desiree Williams
The Curriculum:
Here's what you can expect to learn:
MODULE ONE - MARKET RESEARCH
Learn how to do market research to clarify what's working, what's not and where you want your business to fit into the industry.
01.
MODULE SEVEN - PRODUCTS & PRICING
Create a process for strategically selecting and pricing your products.
07.
MODULE TWO - GOAL SETTING
Learn how to strategically set goals for all aspects of your business and create a clear vision for the future that will guide your actions and decisions.
02.
MODULE EIGHT - SALES FUNNELS + THE BUYERS JOURNEY
Gain understanding of the buyers journey and create your first sales funnel.
08.
MODULE THREE - BRAND CORE
Establish your brand core by clarifying mission, values, and more that will serve as the moral compass of your business.
03.
MODULE NINE - LEAD GENERATION + EMAIL MARKETING
Learn how to set up your email marketing and essential automations.
09.
MODULE FOUR - TARGET AUDIENCE
Gain a clear understanding of what it means to have a target audience and start developing a plan to attract them and serve them well.
04.
MODULE TEN - CONTENT STRATEGY
Develop a content strategy backed by all of your goals and that will attract and convert your ideal customer.
10.
MODULE FIVE - LAUNCH PROCESS
Launching never stops. Learn the process of pre-launch, launch & post-launch that can be used at every stage of business.
05.
MODULE ELEVEN - WEBSITE BUILDING
Learn how to build, redesign or update your website and add essential apps that will help you drive sales.
11.
MODULE SIX - MARKETING CAMPAIGNS
Learn how to create marketing campaigns that will attract your ideal customers and help you meet your brand objectives and goals.
06.
Here's what you can expect from
E-commerce Elementary
E-commerce Elementary is a 16-week online program.
This curriculum based program includes 11 modules, with corresponding homework assignments.
You'll also be invited to 8 bi-weekly group coaching calls to answer all of your questions. The purpose of these calls is to help you implement your new found knowledge into your business and fill any gaps that may exist.
Lastly, you'll have 24-hour access to our community where you can drop questions and receive support 24/7 from your instructors and your peers.
Are you ready?
TESTIMONIALS
You're just steps away...
Set your e-commerce up for success.
And while it may take time, you have more control over the results than you know.
It's time to take control of the results you want.
And if that looks like a boutique business with the proper foundations and the consistent sales you want, go ahead and make sure you've got a spot in E-commerce Elementary.
Your business and bank account will thank you later.