Get ready to completely transform your business in 12 weeks.

E-commerce Elementary is a 12-week online program to help aspiring boutique owners build a solid foundation for their business by clarifying their brand positioning and developing strategies to attract their target audience and drive sales.

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curriculum

You don't need another checklist. You need organized instruction and demonstration of the necessary work. You've listened to enough free YouTube videos and downloaded enough ebooks. You need visual instruction that will set you up for success.

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homework

You don't just need more information. You need assignments that allow you to demonstrate your understanding of the subject matter and begin to implement it into your business.

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coaching

You don't need a 1-on-1 call to answer your questions or another quick audit of your website or Instagram. You need guidance, ongoing guidance. You need someone who can answer your questions on an ongoing basis and provide you with a proven game plan for success.

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The answers to all of your questions are inside this program.

Here's what to expect.

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let's work

Let's get you on the road to a profitable business!

Here's what we'll cover:

MODULE ONE

Learn how to do market research to clarify what's working, what's not and where you want your business to fit into the industry.

01.

MODULE TWO

Learn how to strategically set goals for all aspects of your business and create a clear vision for the future that will guide your actions and decisions.

02.

MODULE THREE

Establish your brand core by clarifying mission, values, and more that will serve as the moral compass of your business.

03.

MODULE FOUR

Gain a clear understanding of what it means to have a target audience and start developing a plan to attract them and serve them well.

04.

MODULE FIVE

Launching never stops. Learn the process of pre-launch, launch & post-launch that can be used at every stage of business.

05.

MODULE SIX

Learn how to create strategic plans for all parts of your business. Start mapping monthly and quarterly plans for growth.

06.

MODULE SEVEN

Create a process for strategically selecting and pricing your products.

07.

MODULE EIGHT

Learn the basics of selling with your products and pricing in mind. Learn how to work backwards to create a plan to meet your goals.

08.

MODULE NINE

Gain understanding of the buyers journey and create your first sales funnel.

09.

MODULE TEN

Develop a content strategy backed by all of your goals and that will attract and convert your ideal customer.

10.

MODULE ELEVEN

Learn how to set up your email marketing and 3 essential automations.

11.

MODULE TWELVE

Learn how to build, redesign or update your website and add essential apps that will help you drive sales.

12.

KEEP SCROLLING

let's work

Here's what to expect:

Phase One: The Foundation

Learn what it means to create a strong brand core by doing market research, clarifying who your target audience is and how to think with a big business mentality.

Phase Two: The Planning + Process

Master the process of pre-launch, launch and post-launch. Learn what it truly means to launch a business, a new collection or a new product. Plan for your first campaign.

Create a product plan which includes intentional pricing and that aligns with your revenue goals. 

Phase Three: Selling

Create a social media marketing plan that will attract your target audience, promote your products and strengthen your lead generation efforts. Design your website to be optimized for sales, build your first marketing funnel and learn how to use email marketing in your business.